The Power of Storytelling

USING THE POWER OF STORYTELLING

How do you share your story with those who need and want to hear it? You don’t have to be a public speaker to utilize the power of a great story. Here are some ideas on how to incorporate storytelling into your messaging.

USE THE POWER OF STORYTELLING ON SOCIAL MEDIA

You can tell impactful stories through social media and reach hundreds or even thousands of followers. Your stories can be in written form, such as sharing the link to a blog you recently wrote, or you can put videos on your social media channels that tell impactful stories. Remember that social media is all about giving value to your followers and that every story you tell needs to inform, entertain or impact them in some meaningful way.

TELL A GREAT STORY DURING SALES MEETINGS OR PRESENTATIONS

Sometimesa good sales script is all you need to positively impact a prospect and convert them into a valued client. There are other times when the power of a great story can push them over the edge and convince them that they need to do business with you. Though you shouldn’t bog down your meetings with meaningless anecdotes or rambling tales, the power of a single story that resonates with your client cannot be overlooked.

USE STORYTELLING WITH YOUR EMPLOYEES

How do you get your team fired up and excited about your company’s mission and core values? Depending on their role, they might not get to see how all their hard work impacts your clients or the community. Use the power of storytelling to relate recent wins you’ve experienced to them and how your business is making a difference. This reinforces that their work has meaning and they’ll likely work even harder to serve your clients.

THE POWER OF STORY IS THE MOST IMPORTANT TOOL IN YOUR ARSENAL

If done well and done correctly, the power of a great story can have a massive effect on the audience and define you as an influencer. It can inspire, enliven and create instant rapport. It can move an audience to take action and it can change lives. Never underestimate the power of storytelling and never underestimate the intelligence of your audience. Play it truthfully and emotionally, create a dialogue and you will see how the power of story may just become the most important tool in your arsenal.