Building a Content Creation Framework

Creating content isn’t as simple as sitting down, saying you’re going to produce something and then doing it. It requires initial brainstorming so you can determine what you’re creating and how it relates to the rest of your strategy. Then the creation process can require multiple rounds of revisions as you work to ensure your finished content meets its intended goal. Next, you need to send your content live and promote it.

“Content is ever-present. It’s going to be part of your business no matter what,” says Guido Bartolacci, New Breed’s Head of Demand Generation.

Content is a vital part of your marketing efforts, and it can also be used for sales enablement, customer engagement, customer support and even internal training.

While some pieces of content can be created as they become needed, marketing content, like blogs, needs to be produced on a consistent schedule in order to be most effective. Without a content creation framework, it’s difficult to hold yourself accountable to producing content at your desired cadence.

A content creation framework is a plan consisting of what steps need to be taken, how long each step will take and who’s responsible for completing each step.