Generating Content Ideas
It’s a bit of an odd question, isn’t it? The Ancients believed that actual goddesses—also known as Muses—were responsible for our creative inspiration. In our day and age, content marketers and creatives need a little more. After all, you don’t have the leisure to wait for the gods!
Creating Ideas on Your Own
There are four things you should keep in mind when generating content ideas on your own, including:
What are your buyer personas’ reading habits?
What are your competitors doing?
What are people talking about on Quora?
What can you learn from your search engine optimization efforts?
Let’s take a look.
Understanding reading habits
Put yourself in the shoes of your prospects. Empathize with them. What are their challenges and pain points? What do they read on the web and get educated about? Is there a specific blog or website they frequently visit?
If you can, try interviewing some of your best customers by phone or email and find out about their reading habits. What do they like or dislike about your content?
It’s easy to find which of your contacts are most engaged with your content through their contact record. Consider creating a SMART list to identify:
Contacts that visited specific content on your website – maybe your most popular pages
Contacts that have consumed a specific amount of your website pages – maybe 50+ pages visited
Once you identify a list of contacts, find out what they like about your content, and what they would like to see more of.
