Creating Topic Clusters and Pillar Pages
Considering that most people need to engage with a brand around 7 times before becoming a customer, it’s important that your content gets in front of them as often as possible.
But if you’ve got a website filled with SEO-optimized content and it’s not getting the traffic it deserves, there’s a good chance your internal linking strategy isn’t being handled as effectively as it could be.
Pillar pages are the solution to that problem. They’re the pages on your site that have the most influence on your search rankings. The ones that, if handled correctly, will be likely to drive the most traffic and introduce your business to an abundance of qualified leads.
Read on to learn why and how to use pillar pages to improve your SEO.
Table of contents
What are pillar pages?
How do pillar pages improve SEO?
How to create pillar pages
Pillar page examples
What is a pillar page?
A pillar page is a central piece of content that serves as the cornerstone for a topic cluster. A topic cluster is a collection of articles or blog posts on related topics within a subject that, together, provide a comprehensive understanding on that subject.
The idea with the pillar page/topic cluster strategy is to use internal linking to group related content together on your site (into a cluster) and then to have one main page that acts as a directory for all the links in that cluster (the pillar page). The pillar page and topic cluster method is also known as the hub and spoke method.
